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Marketing
11 Deadly Assumptions That Can Kill Your Marketing Program by Trey Ryder (Pennsylvania Lawyer - July/August 2000, p. 40)

After the Client Survey by Robert W. Denney (Law Practice Management, July/August 2000, p. 63)

Balancing Specialties and Cash Flow by Robin Page West (Compleat Lawyer - Fall 1996 - v.3, no. 4)

Beyond Brochures: More Large Firms Try Slick Ads by Ritchenya A. Shepherd (ABA Journal May 1998, v. 84)

Boutique Practice by Alfred L. Scanlan Jr. and Marc Seldin Rosen (Compleat Lawyer - Fall 1996 - v.13, no. 4)

Build Your Practice by Nurturing Your Clients and Referral Sources by Mark Powers (Law Practice Management - April 1999, v. 25, no. 3.)

Bulls Eye!: Hit The Mark by Targeting Clients Online by Joshua D. Blackman (Law Office Computing - December/January 2000 - p. 78)

Can Everyone Make Rain? By Donna D. Fraiche (Law Practice Quarterly - December 1999, p. 14)

Choosing Sides: Strategic Alliances by Sally J. Schmidt (Law Practice Management - May/June 2000, p. 44)

Cognitive Dissonance and You by John Freeman (South Carolina Lawyer - November/December 1999, p. 11)

Communications Wizard: Choosing and Using Communications by Sandy Ramlet (Law Practice Management - January/February 1999, v. 25, no. 1)

Complete Satisfaction: Can Client Surveys Walk You Through the Extra Mile to Provide It? by Merry Neitlich Law Practice Management - July/August 1998, v. 24, no. 5)

Cultivate Clients: Marketing Without Spending Megabucks by Joe Reevy (Law Practice Management - September 2000, p. 26)

Cultivating a Family Business Practice by Monica G. Mittelstadt (Best of ABA Sections - Spring 1998-v.2, no. 1, as reprinted from Probate & Property - September/October 1996 - v.10, no. 5)

Davids vs. Goliaths: How Smaller Firms Can Leverage Their Strengths by Burkey Belser (Law Practice Management - January/February 2000, p. 28)

Debunking the Top 10 Myths of Law Firm Publicity by Richard S. Levick (Law Practice Management - September 2000, p. 30)

Don't Try to Sell - Help Your Prospect Buy by Robert W. Denney (Law Practice Management - April 1999, v. 25, no. 3.)

Getting Clients "Invested" in Your Firm by Sally J. Schmidt (Law Office Management - September 1999 - p. 46)

Go With The Flow: Overflow Work Can Be A Boon by Jill Schachner Chanen (ABA Journal - October 2000, p. 68)

Grand Slam Marketing! Can A Coach Help Make You A Better Rainmaker by Mark Powers (Law Practice Management - September 1998, v. 24, no. 6)

High-Tech Marketing - Using A Contact Manager for Practice Development by Sandy Ramlet Law Practice Management - April 1998 (v. 24, n. 3)

How to Ask for Business: Think Education, Not Solicitation by Robert W. Denney Law Practice Management - July/August 1998, v. 24, no. 5)

How To Attract Clients With Media Publicity - 8 Secrets for Successful News Releases by Trey Ryder (Law Practice Management - September 1997 - v. 23, no. 6)

How to Create an Email Law Alert (GPSolo - October 2000, p. 8)

How to Keep in Touch with Prospective Clients by Sandy Ramlet (Law Practice Management - September 1997 - v. 23, no. 6)

In Search of the Ethical Compass For Advertising in an Online World by William E. Hornsby, Jr. (Law Practice Management - October 1998, v. 24, no. 7)

Is Your Firm a Revolving Door for Marketing Directors by Cynthia L. Bowling (Law Practice Management - September 2000, p. 34)

Make Support Staff Part of Your Marketing Team by Robert W. Denny (Law Practice Management - July/August 1999 - v. 25, no. 4.)

Managing to Market by Norm Hulcher (Arizona Attorney - May 1999 - v. 35, no. 9)

Marketing a Litigation Practice by Sally J. Schmidt (Law Practice Management - November/December 1999, p. 55)

Marketing Litigation: Cracking the Toughest Nut by Elaine Douglass (Law Practice Management - January/February 1998, v. 24, no. 1)

Marketing Made Easy - Because It Is! By Robert W. Denney (Law Practice Management - October 2000, p. 52)

Marketing Your Firm's Net Strategy: Beyond Web Sites and Email by Rick Klau (Law Practice Management - September 2000, p. 16)

Marketing Your Law Firm on the Internet Effectively and Ethically by Leon A. Gant (Technology & Practice Guide - Summer 1998, v. 2, no. 2)

Marketing Your Preventative Law Practice by Theda C. Snyder (Law Practice Management - October 1999, p. 50)

Marketing Without a Vision by Sally J. Schmidt (Law Practice Management May/June 1999, v. 25, no. 4.)

Maximize the Value of Business Cards: Building a Network for the Future by Heather D. Jefferson (Law Practice Quarterly - June 2000, p. 27)

Meet the Press: Checklist for Establishing Good Media Relations by David M. Freedman and Janice E. Purtell (Law Practice Management - September 2000, p. 33)

Need to Plan for Growth, The by Robert W. Denney (Law Practice Management - October 1999, p.57)

Newsletters: Five Essential Steps to Planning a Winner by Milton W. Zwicker (Law Practice Management - September 1998, v. 24, no. 6)

Niche Marketing: Repackaging Your Expertise by Sally J. Schmidt (Law Practice Management - March 2000, p. 64

On the Move But Not Out of Touch by Donna M. Killoughey (Law Practice Management - September 1998, v. 24, no. 6)

Once a Week! Weekly Marketing Plan Checklist by Hollis Weishar (Law Office Management - September 1999 - p. 42)

Only Marketing Plan You'll Ever Need, The: 16 Steps to Building Your Practice With Dignity by Trey Ryder (Law Practice Quarterly - June 2000, p. 9)

Picking the Right Tool for the Job by Sally J. Schmidt (Law Practice Management - March 1999 - v. 25, no. 2.)

Playing the Marketing Game by Jon Newberry (ABA Journal - October 1997 - v. 83)

Point, Click & Sue: Potential Clients Find Lawyers Via the Internet by Terry Carter (ABA Journal May 1998, v. 84)

Practice Building & Client Development by Bill Jones (Texas Bar Journal - December 1997 - v. 60, no. 11.)

Practicing Law With Customer Service by Gary W. Hutto Law Practice Management - May/June 1998 (v. 24, no. 4)

Preparing for the Spotlight: A Crash Course in Media Training by Kevin Deggings (Law Practice Management - September 1998, v. 24, no. 6)

Presentation Skills - Sharpen Your Communication Skills to Market Your Firm by Kevin Daley (Law Practice Management - September 1997 - v. 23, no. 6)

Progressive Levels of Associate Marketing by Phyllis Weiss Haserot (Law Office Management - September 1999 - p. 36)

Rainmaking for All Seasons by Kathy Tatone (Law Practice Quarterly - February 2000, p. 12.)

Rainmaking Means Relationship Building by Joy M. White (Law Office Management - September 1999 - p. 35)

Reeling in the Corporate Client by Jill Schachner Chanen (ABA Journal, October 1999, p. 72) A specialty along with great marketing can get you into the boardroom.

Rethinking and Expanding the Marketing Director's Role by Elisabeth v. Mehta (Law Practice Management - September 2000, p. 40)

Satisfied Client Isn't Enough, A by Robert W. Denney (Law Practice Management - October 1998, v. 24, no. 7)

Selling Expert "Air" by Christine S. Filip (Law Practice Management - January/February 1998, v. 24, no. 1)

Sensible Path to Selling Services, A by Peter C. Jenkins and Erica W. Clary (Law Office Management - September 1999 - p. 32)

Seven Habits of Unsuccessful Marketers by Sally J. Schmidt (Law Practice Management - September 2000, p. 44)

Site Plan: 12 Steps to Promoting Your Web Site by Dennis M. Kennedy (Law Practice Management - March 2000, p. 40)

Size Doesn't Matter: How to Differentiate Your Firm's Web Site and Make it Superior by Kevin Lee Thomason (Law Office Computing - October/November 2000, Page 38)

Some Attorneys Find Happiness Selling their Services "Wholesale" by David A. Robinson (Law Practice Management - July/August 1997 - v. 23, no. 5)

Stylish Approach to Rainmaking, A: Assessing A Client's Interpersonal & Legal Needs by Rachel J. Canter (Law Practice Quarterly - June 2000, p. 28)

Targeting Small Businesses? Focus on Reputation and Accessibility by Milton W. Zwicker (Law Practice Management - January/February 2000, p. 28)

Tips for Helping Young Lawyers Develop Business by Heather D. Jefferson (Law Practice Quarterly - December 1999, p. 12) Trailer Park Marketing: Get Your Name on the Net for a Shoestring by Kevin Thomason Law Office Computing - October/November 1999 - p. 44)

Quick Marketing Audit by Merrilyn Astin Tarlton (Law Practice Management - September 1997 - v. 23, no. 6)

What is Your Firm's Product by Sally J. Schmidt (Law Practice Management - September 1998, v. 24, no. 6)

Whole Firm Marketing by Theda C. Snyder (Law Practice Management - September 2000, p. 29)